STATEMENT OF APPLICABILITY (SoA)
KGS Ltd is an independent market, opinion and social research organisation offering research insights and solutions. KGS Ltd does not subcontract any services related to field data collection, data processing or analysis.
KGS outsources CATI when required to an agency with ISO 20252:2019 accredited certification. Qualitative moderation and reporting is outsourced to an agency assessed by KGS in accordance with the ISO 20252:2019 certification. The details of the chosen agency will be shared with the end client and agreed prior to commission.
KGS Ltd delivers Consumer and Business to Business face to face projects throughout the UK.
KGS Ltd has elected to include Fieldwork, Data Management, processing and coding to be attested to ISO20252:2019 in accordance with Annexes B and F. KGS Ltd has elected to exclude Annex A, Sampling, Annex C, Physical Observation, Annex D, Digital Observation and Annex E, Self -Completion from attestation.
| Annex | Attested |
Excluded | Explanation | Annex Senior Manager |
| Annex A – Sampling | No | Yes | Sampling is not something KGS provides. If Sampling is required this is provided by the client. | N/A |
| Annex B – Fieldwork | Face to Face Fieldwork, CAPI, CAWI, PAPI, Quantitative, Qualitative Recruitment |
CATI and Qualitative Moderation and reporting | CATI – Outsourced. Moderation and Reporting – Outsourced |
Angela Prescott Managing Director |
| Annex C – Physical Observation | No | Yes | Physical observations have not been required for the past 3 years so we have removed. | N/A |
| Annex D – Digital observation | No | Yes | Digital observation is not a service that KGS has offered nor been required to complete. | N/A |
| Annex E – Self-completion | No | Yes | No full self-completion studies conducted in the past 3 years. | N/A |
| Annex F – Data management and processing | Scripting, Data Processing & Coding | Nothing | N/A | Dave White Head of DP Operations |
Angela Prescott, KGS Managing Director confirms conformity to this SoA V9 October 2025