Qualitative research
Qualitative research such as In-depth Interviews or Focus Group Discussions are typically conducted with small samples to achieve a broad understanding of issues surrounding a topic.
Typically such methods seek to understand not just the answer to a question but the underlying reasons for answers given – rational and emotional.
Qualitative research often stands alone but is commonly followed up with a quantitative study.
KGS Ltd has experienced moderators and executive level interviewers for such projects.