Objectives & Direction


KGS Ltd Market Research Services are here to support and better inform business decisions.

In order for a research project to be effective there need to be clear objectives, which when met, will guide and direct the choices faced by an organisation:

An Effective objective needs to meet basic criteria:

  • Is it commercially worthwhile? – Do the benefits increase profitability or have another beneficial outcome versus cost of the research
  • Is it definite and concrete? The objective must be precise and clearly stated
  • Is it achievable? Not allowing sufficient time nor budget to complete the research programme leads to poor results


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