KGS Market Research | Qualitative
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Qualitative

KGS Ltd has experienced research executives who will discuss your requirements, understand the information gaps you wish to address and provide advice on suitable research techniques to fulfil your needs with an eye on timing and budget.

 

Qualitative research

 

Qualitative research such as In-depth Interviews or Focus Group Discussions are typically conducted with small samples to achieve a broad understanding of issues surrounding a topic.

Typically such methods seek to understand not just the answer to a question but the underlying reasons for answers given – rational and emotional.

Qualitative research often stands alone but is commonly followed up with a quantitative study.

KGS Ltd has experienced moderators and executive level interviewers for such projects.

 

Contact us.