KGS Market Research | placement
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Product Placements


It is often useful and desirable for researchers to study how products are used in the real world. KGS ltd has a strong track record of placing products with consumers to use in their own homes to simulate real world use of a product or service.

Typically a product placement  is a two stage process:

  1. Involves finding and recruiting suitable respondents for the study (existing users of product, potential users, lapsed users etc.)
  2. Product would then be sent to qualifying respondents via KGS Ltd’s storage, packing and dispatch facility. Recall interviews can then be conducted at set time intervals to assess usage and opinion of the placed product.

KGS Ltd is confident we can deliver your requirements for a product placement research project.


Contact us