KGS Market Research | Hard to Reach
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Hard to Reach


Hard to Reach Groups


KGS Ltd has a successful history in conducting fieldwork among hard to reach groups.

These groups can be defined in many ways: sexuality, ethnicity or specific income brackets are common hard to reach groups.

Less common but achievable are hard to reach groups such as sufferers from particular ailments/conditions, victims of crime, youth elements and traveller or no fixed abode communities.

KGS Ltd can help reach niche groups with its large and diverse field force and by utilising interviewers with specialist skills, for example, sensitivity trained interviewers.


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