Central Location Testing or Hall Tests
Central Location Tests (CLT’s) are ideal for situations where respondents need to have some interaction with a physical product – for example ‘sniff’, taste or touch testing that isn’t possible unless the respondent and the product are in the same place.
Using a central location saves cost on logistics and allows fieldwork to be completed relatively swiftly with many interviews occurring per test day.
Additionally, using a central location allows for a degree of ‘experimental’ control – such as serving samples of food or drink at a certain temperature or eliminating odors that could interfere with a smell being tested.
KGS ltd offers a comprehensive CLT market research service providing suitable venues, venue facilities, distribution, qualified interviewers with appropriate food hygiene and other certifications. CLT respondents can be pre-recruited alternatively, ‘on the day’ recruitment is also offered.