THE MARKET RESEARCH SOCIETY (MRS)                                                      

The MRS is the world's largest professional body for individuals employed in market research. It exists to set and enforce ethical standards through its Code of Conduct. Emma Clark (Director) and Keith Gorton (Chairman) are individual members.

KGS is an MRS Company Partner. Being a Company Partner KGS are committed to uphold industry standards and comply with self-regulations. MRS company partners endorse and support the core MRS brand values of professionalism, research excellence and business effectiveness.

You can visit the market research society (www.mrs.org.uk) website here or you can also visit the company partner page (http://www.mrs.org.uk/companypartner/companies.htm) by using this link.

ISO 20252                                                                                                                                                   

KGS was accredited with the Market Research Quality Standards Association standard - MRQSA (BS7911) - in 1999.

We have been audited every year since 1999 by external assessors. MQA, and each year we have successfully complied with the regulations. In October 2006 the assessor commented "KGS's commitment to quality is endemic".

In May 2007, BS7911 was withdrawn and replaced with the internationally recognised standard ISO 20252. KGS upgraded to ISO 20252 in 2007 and continues to be registered to the standard.

All areas of KGS services are rigorously back-checked on every study, and all quality control is retained in-house QUALITY ASSURED!